A well-written corporate profile can be used as a marketing tool to attract investors and clients. It can also be used to distribute to stakeholders who might be interested in understanding a company’s mission and what it does. Write a corporate profile that is concise, creative and attention-grabbing by focusing on pertinent information and presenting it in a way that readers will find interesting and engaging.
Make your corporate profile interesting and easy to read by keeping it as simple and brief as you can. Many readers will simply scan the document, digesting key phrases and concepts. Corporate profiles can be just a few paragraphs or over 30 pages long, but think about what information is really important before you choose a long-form profile.
There’s no one way to make a corporate profile, especially when they’re published online. Most profiles contain certain key facts about a business, but it can be presented in whatever way you think highlights your company’s best assets. The profile should be professional and businesslike, but it also needs to grab the reader’s attention.
Walls of text are boring. Keep the reader interested by using headers and bullet points to create visual divisions within your profile.
As with any other professional document, you should avoid using flashy fonts in the body of your profile. These can be distracting and hard to read. Go with an attractive, simple font like Arial, Helvetica, or Calibri.
Make sure your corporate profile is strong by using active voice throughout the document. Passive voice can be overly complicated and flat.
Too many industry-specific terms or corporate buzzwords will make your profile bulky and difficult to read. Focus on using plain language that anyone can understand.
Since your corporate profile should include the company name and address, you can use this as a header. Consider using an eye-catching logo instead of simple type to make your profile more interesting right away.
The purpose of the profile is to give readers a brief overview of the type of business your company conducts. Briefly explain what your business is all about. Do you sell beer? Do you manufacture children’s toys? Make sure it’s clear
Specifically, you should include whether the company is private, public, or a partnership. Explain whether there is a board of directors, an executive staff, or officers who make the major decisions. This information can usually be summed up in one sentence
Your mission statement should tell readers your vision for the company’s future as well as the strategies you are using to achieve those goals. Your mission statement should also include a brief discussion of your target demographic and financial data, including mergers and acquisitions and relationships with investors and shareholders.
Show readers how your company has evolved by providing a brief chronological history. Include how the company began and the changes and developments that brought the business to where it is today.
It’s okay to brag a little in your corporate profile. Mention important partnerships, success stories and benchmarks. Explain how the corporation gives back to the community or sponsors nonprofit groups and schools.
Part of the corporate profile should be about the people who make the business run. Briefly discuss your highly trained staff and what you do to keep morale and standards high.
Consumers, analysts and members of the media will likely do a little research to confirm what they read. If you include inaccurate or dishonest information, you can irreparably damage your company’s image.
Before you publish your profile, you should make sure it is free from errors in spelling and grammar. This document represents your company as a whole, and mistakes are unprofessional.
Part of business is knowing your competition, and you can apply this to crafting a corporate profile. Look at other company’s profiles to see what stands out to you, and try to emulate those qualities in your own profile.
Look at each element of your profile to make sure that it works to build your company’s image. As you read through, remove anything which seems unnecessary.
Sometimes a fresh set of eyes is essential in editing a document. Ask someone who isn’t familiar with your business to proofread your document and to give you feedback on the overall image the profile creates.
You never know who may be researching your company, so make it available on your website and link to it on your social media profiles. Potential investors, customers, and even your own shareholders may be interested in learning more about the operations of your company.
Use this corporate profile whenever you can. It can be part of your business plan, strategic plan, marketing strategy and on your website. The corporate profile should be a marketing tool that gets your company noticed.
Your corporate profile can be a great tool to introduce potential investors to your company. Offering your profile at the beginning of financial discussions will give potential investors the basics of your company’s business and finances. This will give them time to learn about your company and decide whether they want to follow up.
If you’re announcing a new product or a business acquisition, include your corporate profile in your press releases. This will direct traffic to your profile and can help build brand awareness.
Be sure to keep your corporate profile up to date, especially as the business grows and changes over time.